Netflix brought its global influencer marketing program – Netflix Stream Team – to the Philippines in 2017. The objective is to position Netflix as the Filipino’s primary source of family entertainment.
After thorough market research on the Filipino VoD demographics and psychographics, the team crafted a campaign that positions Netflix as the Filipino’s primary source of family entertainment by onboarding parent microinfluencers via a partnership program. The program harps on authenticity by giving the members the power and privilege through early access to shows and exclusive ST content.
Over 600 authentic earned content on social media (Facebook, Twitter, Instagram, YouTube, and Blog posts) were generated in November 2017 to first quarter of 2018. Collectively, the earned content estaimtes $73,030 total influencer media value.
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