Motorcycle riders

Road Safety

The Motorcycle Development Program Participants Association (MDPPA) is a group of motorcycle manufacturers that advocate for road safety in the country. They didn’t know how to amplify their advocacy to reach their target audience.


  • Ran campaigns such as #HelmetsSaveLives and #DontDrinkAndDrive
  • Covered MDPPA’s year-round road safety seminars, partnerships (United Nations’ National Safe Kids’ Week, Motorcycle Expo, etc.), and media engagements (radio and TV)
  • Developed monthly content calendar circuiting on road issues in the country. We also amplified client’s PR efforts.
  • Ran two pocket contests to drive page engagement.


  • Generated 0 to over 2K fans in 1 year through organic content posting
  • 500k-1M monthly ave. reach
  • 1,300 daily ave. engagement
  • 5 engaged influencers
  • Sales climbed from #12 to #7 overall vs competitors

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